66 Raw / 66raw.com has been a dominating force in urban entertainment since 2001 as the first nationally broadcasted uncensored Hip Hop Channel on XM Satellite Radio reaching an audience of over 500,000 listeners daily.
The Channel was spearheaded by Leo G. who was the Program Director as well as On-Air Talent along with Mz. Kitti who also served in a dual role as On-Air Talent and Music Director who were responsible for the almost 8 year success of the channel until the Sirius merger which ended the XM line up and was replaced with Sirius programming. (66 Raw Wiki Page )
Leo G. along with most of the original 66 Raw staff decided to continue the brand, after a petition with over 25,000 signatures was submitted to Sirius by 66 Raw fans to reinstate the channel but was unsuccessful.
The Benefits of advertising on 66raw.com
66raw.com has various channels that can assist in creating a viable advertising avenue for products, services or brands.
- Banner Advertisment
This traditional method places banner ads throughout the site. You can purchase a campaign that is time specific, impression based or click based.
What is the difference?
Time Specific: You purchase your ads being displayed for a designated time period for example 30 days. Your ads will rotate according to a schedule throughout the day regardless of impressions or clicks.
Impression based: An impression is whenever your ad is being shown to a user which is called an "impression". If you purchase 100,000 impressions and the site traffic generates 100,000 impressions per week, your campaign will expire in a week when the 100,000 impression has been made.
Click based: You will purchase your campaign on a per click basis which means if you purchase 1000 clicks, your campaign will stop after you have reached the 1000 click.
We will calculate different variants in determining the price of the campaigns to ensure you will get optimal performance. For example a brand new independent artist most likely will have a much higher Click Through Rate than an established for reasons that a popular artist will generate more clicks therefore their campaign may deplete a lot faster.
Which Campaign is Better?
There is no definite answer to this question because quite frankly, it will all depend on the variables that make up your advertising needs. A contest or giveaway will generate a lot more clicks than lets say a display ad, a new artist may
- Page build out
- Program build out
- Newsletter Marketing
- Custom Programs